The next generation of online recommendation engines is less obvious, but more pervasive.
An expert on elections explains that while campaigns have plenty of data on voters, using it to find the voters open to persuasion remains a tough task.
The Internet and social media have profoundly changed how brands are built, customers wooed, and products marketed.
Fake accounts can inflate follower counts, suppress political messages, and run stealthy social marketing.
Robert Cialdini, an expert in the science of persuasion, talks about its most modern methods.
Neuromarketing promises to measure what people feel when they see ads, but the science is unsettled.
Nir Eyal is showing software designers how to hook users in four easy steps. Welcome to the new era of habit-forming technology.
Persuasive technologies surround us, and they’re growing smarter. How do these technologies work? And why?
Computer scientists have compared a vast dataset of Yellow Taxi fares in New York City against Uber prices for the first time.
Personal threats, legal challenges, and NASA's objections were just a few of the hurdles Travis Metcalfe faced when he set up a crowdfunding website to help pay for his astronomical research.