Mark Pincus on What Makes Zynga Hum: Short Attention Spans
A booming business in virtual goods drives profits at the online gaming company.
Contributors
Brian Bergstein
Deputy Editor
I'm deputy editor of MIT Technology Review. I’ve been a technology journalist for 12 years, reporting on the Web, computing, telecom, and the business of technology from Silicon Valley, New York, and Boston. Before I came to MIT Technology Review, I was the technology and media editor for the Associated Press.
Brian Bergstein's Stories
Topics
Avoiding the Faddish Side of Gamification
Yahoo researcher Judd Antin says that encouraging users and employees to pursue points and virtual badges may not achieve the desired results.
Why Groupon's IPO Shouldn't Erase Skepticism
Shares in the company soared on their first day of trading, but that has more to do with technical factors than the underlying prospects for the business.
Review: Apple, By the Book
The new biography of Steve Jobs offers insights about Apple's future direction.
Going Offline
Google reveals how often governments ask it to banish things from its services and how often it complies.
The Virtual HR Department
How cloud computing is shaping strategy at one of the world's largest outsourcing companies.
Being Smart about Cloud Security
An authority on Web security believes your data might be safer in the cloud.
With Watson, IBM Seeks to Sell Medical Knowledge
As medicine grows more complex, doctors are about to get an ambitious new assistant: the IBM computing system that defeated humans on Jeopardy!
Research Archive Widens Its Public Access—a Bit
JStor, which has been criticized by advocates of "open access" to scientific knowledge, will begin letting the public read old articles for free.
Breaches and Security, By the Numbers
A look at how companies try—and fail—to defend themselves against data theft.
