The surging social-media response to TV promises to shape future programming and advertising trends.
David TalbotFollow @twitterapi
I’m MIT Technology Review's chief correspondent, keeping an eye most often on the world of information and communication technologies—and asking my kids when I don’t understand what’s going on. Recent projects have taken me to Kenya to write about mobile-phone-based health initiatives, and Germany to explore how they’ll ramp up renewable power while closing down nuclear plants. My 2008 feature on the Obama campaign’s social-networking operation was selected for The Best Technology Writing 2009.
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Tweets and other social media comments are about to drive real-time changes in programming.
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