Besides raising cash, crowdfunding can be a way to test product ideas and build relationships with future customers.
Jessica LeberFollow @twitterapi
I'm MIT Technology Review's business editor, working from our San Francisco office. I’m interested in how new technologies enter and rise in the marketplace, and in how they create new businesses and affect established ones.
Before joining MIT Technology Review, I covered energy policy, technology, and business for ClimateWire from our fine nation’s capital. I also did the crazy startup thing, serving as an editor at Change.org as it grew rapidly in a short 18 months.
Before going into journalism, I was an environmental geologist working on contaminated waste sites in New York City. That’s when I realized that I’d rather report and write about the fumes than breathe them in.
Jessica Leber's Stories
The world’s top smartphone maker will devote new funds to nascent technology ideas, with an eye to solving today’s challenges for mobile devices.
CBS is betting on the growing audiences who will use their tablets as they watch the big game.
With more power-efficient designs, and cutting edge manufacturing, the chipmaker is poised to surpass ARM for the first time.
The e-commerce giant has the data that all advertisers want—what millions of people are shopping for—and now it plans to use it.
Expect Labs hopes to reinvent the phone call by providing real-time search results.
Cloud computing has made Web startups cheaper than ever to run. Some organizations are now learning anew how to be budget-conscious.
One basic market trend—consumers’ rapidly shifting attention to mobile devices—forced many Web, software, and hardware companies to take big risks this year.
Google closed its Chinese search service three years ago, just as the mobile market exploded. Now it may be realizing the price.
A former Google advertising scientist is behind a service that matches people across devices to serve more targeted advertisements, while promising to protect their privacy.