The man responsible for Amazon’s mobile shopping strategy talks about app design, shopping habits, and how to make it easier to act on your impulses.
Rachel MetzFollow @twitterapi
IT Editor, Web & Social Media
As MIT Technology Review’s IT editor for Web and social media, I cover a wide variety of startups and write gadget reviews out of our San Francisco office. I’m curious about tech innovation, and I’m always on the lookout for the next big thing. Before arriving at MIT Technology Review in early 2012, I spent five years as a technology reporter at the Associated Press, covering companies including Apple, Amazon, and eBay, and penning reviews. I’ve also worked as a freelancer, covering both technology and crime for the New York Times.
I grew up mostly in Palo Alto, California, where companies like Hewlett-Packard and Google were simply a part of everyday life. But I didn’t discover my love for tech coverage until 2003. That’s when I accidentally discovered a major security lapse in Palo Alto Unified School District’s wireless network, which allowed anyone with Wi-Fi to view sensitive student information, including psychological profiles identified with full names. When not hard at work on a TR story, I can be found riding around the Bay Area on my road bike or my Vespa.
Rachel Metz's Stories
Thousands of startup companies see mobile computing as their chance to strike it big. We picked five.
Paying for things in the Amazon Appstore may be just the first step for the online retailer’s new virtual currency.
High schools, grammar schools, and kindergartens are a large and growing market for Apple’s iPad.
The well-known investor behind the likes of Twitter and Foursquare says venture capital funds have gotten too big.
A growing number of techies are calling New York City home, and investors are paying attention.
Square will soon be accepted in thousands of Starbucks stores.
The company's Kansas City project, once painted as a charity venture, could represent a major business expansion.
Payments startup Wallaby promises to lighten your wallet (in a good way) while beefing up your credit-card rewards points.
Diffbot aims to make it easier for apps to read Web pages the way humans do.