How venture-backed Brand.net spotted Silicon Valley's blind spot and got brands to buy online advertising up to a year in advance.
Tom SimoniteFollow @twitterapi
IT Editor, Software & Hardware
I’m MIT Technology Review’s IT editor for hardware and software and enjoy a diverse diet of algorithms, Internet, and human-computer interaction with chips on the side. Working in our San Francisco office, I cover new ideas about what computers can do for us, whether they spring from tech giants, new startups, or academic labs.
My journey to the West Coast started in a small English town called Wantage and took in the University of Cambridge, Imperial College London, and five years writing and editing technology news coverage at New Scientist magazine.
Tom Simonite's Stories
A trial system offers calling, texting, and data by weaving signals around the chatter of baby monitors and cordless phones.
Apps that track how people use their phones could help make the devices more efficient.
Handsets will soon be able to connect to other gadgets or make payments with a tap.
Intel's MeeGo will let apps span tablets, phones, and TVs.
New Web services offer rewards for your Internet habits in hopes of encouraging you to spend more time on certain sites.
HP's printers could soon tidy up Web pages for printing, while also inserting ads.
A smarter credit card could mean new security features and other functionality.
The company's widget platform is in stark contrast to Google's set-top box approach.
NudgeCam encourages good footage by tracking faces and assessing sound quality.