Why Can't Internet Ads Be Sold like TV Commercials?
How venture-backed Brand.net spotted Silicon Valley's blind spot and got brands to buy online advertising up to a year in advance.
Contributors
Tom Simonite
Follow @twitterapiIT Editor, Software & Hardware
I’m MIT Technology Review’s IT editor for hardware and software and enjoy a diverse diet of algorithms, Internet, and human-computer interaction with chips on the side. Working in our San Francisco office, I cover new ideas about what computers can do for us, whether they spring from tech giants, new startups, or academic labs.
My journey to the West Coast started in a small English town called Wantage and took in the University of Cambridge, Imperial College London, and five years writing and editing technology news coverage at New Scientist magazine.
Tom Simonite's Stories
A Cell-Phone Network without a License
A trial system offers calling, texting, and data by weaving signals around the chatter of baby monitors and cordless phones.
Facebook's Latest Privacy Breach is Decades Old
A quirk of the Web has caught out the world's largest social network.
Improving Phones through Surveillance
Apps that track how people use their phones could help make the devices more efficient.
A New Kind of Smart-Phone Connection
Handsets will soon be able to connect to other gadgets or make payments with a tap.
An Operating System to Run It All
Intel's MeeGo will let apps span tablets, phones, and TVs.
A Sneak Preview of Google TV
Will users embrace a TV experience that relies on a keyboard in your living room?
Web Search That Talks
A startup unveils a tool that generates a slick video for any topic you search for.
Scoring Points with Everyday Browsing
New Web services offer rewards for your Internet habits in hopes of encouraging you to spend more time on certain sites.
Google's Boss Envisions a Utopian Future
The firm's CEO discusses phones that translate speech and "autonomous" search engines.
