How venture-backed Brand.net spotted Silicon Valley's blind spot and got brands to buy online advertising up to a year in advance.
Tom SimoniteFollow @twitterapi
IT Editor, Software & Hardware
I’m MIT Technology Review’s IT editor for hardware and software and enjoy a diverse diet of algorithms, Internet, and human-computer interaction with chips on the side. Working in our San Francisco office, I cover new ideas about what computers can do for us, whether they spring from tech giants, new startups, or academic labs.
My journey to the West Coast started in a small English town called Wantage and took in the University of Cambridge, Imperial College London, and five years writing and editing technology news coverage at New Scientist magazine.
Tom Simonite's Stories
HP's printers could soon tidy up Web pages for printing, while also inserting ads.
Music-focused social network is linked to iTunes, and TV shows will rent for 99 cents.
Providing developers with machine learning on tap could unleash a flood of smarter apps.
Why would the chip giant buy antivirus firm McAfee?
Mobile carriers might get marketing insights from studying whom you call and what device you use.
Using the contents of images or videos to target Web ads could improve click-through.
Behavioral economics challenge the news aggregator's plan to make money.
Intel unveils a circuit that can pump out truly random numbers at high speed.