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Decoding Social Media


A Social-Media Decoder

New technology deciphers—and empowers—the millions who talk back to their televisions through the Web.


One Way of Thinking about WhatsApp’s Staggering Price

  • By Mike Orcutt
  • 02.25.2014

Judged by one (admittedly imperfect) metric, Facebook’s $19 billion acquisition wasn’t as outrageous as it might appear.


Ads Could Soon Know If You’re an Introvert (on Twitter)

Technology that derives personality traits from Twitter updates is being tested to help target promotions and personalize customer service.


Twitter Must Metamorphose Carefully as It Goes Public

Twitter may make major interface changes to address the growing need to make money.


Academics Launch Fake Social Network to Get an Inside Look at Chinese Censorship

New research shows China’s online censorship relies on a competitive market where companies vie to offer the best speech-suppressing technology and services.


Romancing the Phone

Love and sex in the age of social media and mobile communication.


Google’s Social Network Gets Smarter

With dozens of new features, Google’s social network is becoming more like a photo service and a news site.


Buying Bluefin Will Give Twitter a Piece of TV’s $72 Billion Ad Market

  • By David Talbot
  • 02.05.2013

The analytics startup will help Twitter understand how its users react to particular shows and advertisements.


Facebook Data Shows Which Super Bowl Team Wins on Popularity

  • By Mike Orcutt
  • 02.01.2013

Drawing on millions NFL team page “likes,” Facebook reveals every county’s favorite Super Bowl team


Why Twitter Hoaxes Will Always Be Short-Lived

  • By Mike Orcutt
  • 11.07.2012

On election night, as during Hurricane Sandy, Twitter’s network showed an ability to self-correct and keep disinformation from prospering.


Disregard Social-Media Stats about the Election

Counting Facebook likes and Twitter followers makes Obama look great, but the close race shows how meaningless those numbers are.

From this issue:

A Social Media Decoder

New technology deciphers—and Amaerican mass media starts heedings—the rising power of online backtalk.

Read now