Objects of Desire

By Katherine Bourzac

Description Text

1972, Polaroid SX-70
Polaroid's first fully automatic, motorized camera was an instant design classic, even starring in a documentary the year it was introduced by company cofounder Edwin Land. The camera is detailed with tan leather and folds into a rectangle the size of a paperback book. Andrew Logan, principal designer at Frog Design, admires it for the "immediacy of a favorable output." He explains:"Instead of waiting days to see if you took a good photo, you could take it again right away."