Select your localized edition:

Close ×

More Ways to Connect

Discover one of our 28 local entrepreneurial communities »

Be the first to know as we launch in new countries and markets around the globe.

Interested in bringing MIT Technology Review to your local market?

MIT Technology ReviewMIT Technology Review - logo

 

Spotlight on Innovation

  • CleanTech
  • Life Sciences
  • Infotech
  • Homeland Security
  • Nanotechnology

Infotech — Mobile Technology

[1] 2 Next »

Beyond the iPhone

In the past decade, cell phone use has exploded around the world: more than a billion mobile phones were sold in 2007 alone. Hundreds of new mobile applications have been launched to meet the demand for innovative new services, even as Web browsers have improved content delivery.

Gaming for the Small Screen

According to Mike Pagano, producer at EA Tiburon Mobile, the greatest boon to mobile gaming has been the release of the iPhone. “We’re seeing a huge change in the quality of content,” says Pagano, “and mobile gaming is a major growth industry right now.”

With graphics that rival those of gaming consoles, and with its touch screen and accelerometer, which tracks a user’s movements, the iPhone has allowed EA Tiburon to develop versions of its popular games for the small screen, according to Pagano. For instance, the company, which has offices in California and Florida, released Spore for mobile gamers in September to much acclaim.

“The mobile market had flatlined,” says Pagano, “because people wanted bigger, better games, and standard cell phones were limited. Now we see a big change in the quality of content that we can provide.”

EA Tiburon has a number of original mobile games currently under development.

Reaching Callers

Mobile marketing holds great appeal, in large part because it offers the ability to carefully tailor the message and ensure that it reaches the right customer. According to Nielsen Mobile, nearly 77 million U.S. mobile users reported seeing some form of advertising on their phones.

The careful growth of the industry here in the United States has allowed members of the Mobile Marketing Association (MMA) to develop appropriate guidelines for obtaining consumer consent, explains Michael Becker, MMA board member and executive vice president for the marketing company iLoop. “You might go to usatoday.com and send a text message to a number to receive news alerts, or text Obama’s site and receive content and news on what he’s doing,” Becker says.

It has proved difficult for many companies to translate their Web presence into a mobile one, due to different content abilities and the high cost of designing and implementing necessary changes. In November, Unity Mobile, based in St. Petersburg, FL, and the Czech Republic, unveiled a new service that allows companies of all sizes to seamlessly and affordably transform their Web content into a mobile-friendly format.

“The future of the Internet is being significantly shaped by mobility,” says Daniel West, CEO. “We designed Unity Mobile to be the foundation for organizations to reach their potential in the mobile channel.”

[1] 2 Next »

Mobile Technology Videos and Podcasts

Learn about some of the unique technologies and applications developed by innovative Floridians.

Telling Stories with Digital Media

Telling Stories with Digital Media

Learn how i.d.e.a.s., a leading digital media company, works in the fast-paced fields of e-learning, video production, entertainment, and online media to tell compelling stories for its clients.

Teaching Teachers with Digital Media Technologies

Teaching Teachers with Digital Media Technologies

A unique program at the University of Central Florida uses computer-generated virtual students to teach classroom management skills to education majors. NBC's Mark Potter reports. (Nightly News).

Mobile Entertainment Made Easy

Mobile Entertainment Made Easy

New digital media and wireless technologies have transformed the cell phone into a portable entertainment and productivity center. Hear how Myxer leveraged this trend to become the largest and fastest-growing place for mobile content today.

Hear from more information technology innovators in their own words »

Mobile Technology articles from technology review

Searching for the Mobile Web: Industry leaders hope that new technologies will make mobile search more usable.

Searching for the Mobile Web: Industry leaders hope that new technologies will make mobile search more usable.

Search technology has transformed the way that people use the Internet and has made piles of money for giants like Google.

More »

Firefox on Your Cell Phone: Can Fennec, Mozilla's new mobile browser, compete?

Firefox on Your Cell Phone: Can Fennec, Mozilla's new mobile browser, compete?

With the iPhone, Apple showed how to surf the Web on the small screen. Now, it seems, a modern version of the browser wars of the 1990s could be shaping up, with the battleground being the mobile phone.

More »

Opening the Airwaves: By opening up its network, Verizon Wireless hopes to see all sorts of new devices connect.

Opening the Airwaves: By opening up its network, Verizon Wireless hopes to see all sorts of new devices connect.

Wireless carriers are famous for controlling the devices and software that they allow on their networks. Apple's iPhone, for example, is locked for use on AT&T's network only. But one carrier is set to adopt a much more open approach to wireless access.

More »

Apple's iPhone: An inside look at a sensation.

Apple's iPhone: An inside look at a sensation.

Apple's latest offering proves that revolutionary tech products don't have to be that revolutionary. Upon the iPhone's release, enthusiasts around the world rushed to tear it apart, eager to see something new.

More »

The Future of Mobile Social Networking: Whrrl combines activity recommendations with real-time location data.

The Future of Mobile Social Networking: Whrrl combines activity recommendations with real-time location data.

The software enables something Pelago's chief technology officer, Darren Erik Vengroff, calls social discovery: using the iPhone's map and self-location features, as well as information about the prior activities of the user's friends, Whrrl proposes new places to explore or activities to try.

More »

Resources

Mobile Technology

Florida is home to one of the world’s largest modeling, simulation and training (MS&T) industry clusters and an emerging life sciences center. With its collaborative and interdisciplinary strengths, Florida is a natural hotbed for the modeling simulation field. Today, a number of Florida’s innovative MS&T companies and life sciences research organizations are the world’s leaders in developing medical simulation technologies.

Webinar
Register »

White Paper
Register to download »

Florida's Infotech Cluster

Industry Snapshot

Industry Snapshot

Florida is a major center for the vibrant digital media industry, capitalizing on its IT strengths and the collective talents of its resident artists, writers, producers, directors, designers, and engineers, and other industry professionals. Download »

Market Brief

Florida is a leader in the Information Technology sector. Register to download this market overview and learn more about Florida's IT Cluster, including the size, location and infrastructure.
Register to download »

Florida's Infotech News

Infotech Feature

Medical Simulation

The medical simulation field is moving mainstream thanks to recent significant technological advances and a solid track record of helping medical professionals improve their skills. Learn more about the medical simulation field and Florida’s major role in it.

Technology Review Videos

Upwardly Mobile

Upwardly Mobile
India is the fastest-growing mobile communications market in the world.

Una Laptop por Niño

Una Laptop por Niño
The philanthropic effort dubbed the $100 Laptop has not met its grand initial goals. But its first deployment, in Peru, may turn skeptics into believers.

A VC's Perspective on Mobile Banking in India

A VC's Perspective on Mobile Banking in India
Mohanjit Jolly, executive director of Draper Fisher Jurvetson, in India, describes how the country’s rural poor could improve their lives thanks to credit and banking services obtained via increasingly cheap mobile-phone services.

TR10: Wireless Power

TR10: Wireless Power
Physicist Marin Soljacic is working toward a world of wireless electricity.

The Next Generation of iPhone Hacks

The Next Generation of iPhone Hacks
Apple's plan to release a software kit that lets people create legitimate add-ons for the iPhone could make the device appeal to an even wider audience.

More Related Videos »