Microsoft is working to combine biometric data collected by its new wristband with information from your calendar and contacts to make smarter observations.
A prototype hybrid quadcopter can fly several times farther than conventional battery-powered ones.
The next generation of online recommendation engines is less obvious, but more pervasive.
Neuromarketing promises to measure what people feel when they see ads, but the science is unsettled.
To motivate healthy behavior, device companies and employers embrace social tools and insights from behavioral science.
An expert on elections explains that while campaigns have plenty of data on voters, using it to find the voters open to persuasion remains a tough task.
The Internet and social media have profoundly changed how brands are built, customers wooed, and products marketed.
Nir Eyal is showing software designers how to hook users in four easy steps. Welcome to the new era of habit-forming technology.
Fake accounts can inflate follower counts, suppress political messages, and run stealthy social marketing.
A startup’s version of 3-D printing is faster and cheaper (and makes better objects).