Neuromarketing promises to measure what people feel when they see ads, but the science is unsettled.
To motivate healthy behavior, device companies and employers embrace social tools and insights from behavioral science.
An expert on elections explains that while campaigns have plenty of data on voters, using it to find the voters open to persuasion remains a tough task.
The Internet and social media have profoundly changed how brands are built, customers wooed, and products marketed.
Fake accounts can inflate follower counts, suppress political messages, and run stealthy social marketing.
Robert Cialdini, an expert in the science of persuasion, talks about its most modern methods.
Nir Eyal is showing software designers how to hook users in four easy steps. Welcome to the new era of habit-forming technology.
Persuasive technologies surround us, and they’re growing smarter. How do these technologies work? And why?
After trying demos of Magic Leap and HoloLens, it’s clear that commercializing augmented reality technology will be difficult.
Nobel Prize winners raise alarm over genetic engineering of humans.