How the creator of FarmVille and Mafia Wars structures social games to generate revenue from millions of players.
How Campbell's and other marketers are using the tools of anthropology online.
Can location-based games for smart phones boost foot traffic at stores?
Five ways to embrace "real-time marketing," served up by a best-selling business author.
Marketers sift through a trillion tweets and blogs for nuggets of wisdom.
Author Gary Shteyngart discusses his vision of "the äppärät."
Lessons from Web and mobile campaigns that yielded real-world business results.
A new design could help thermoelectric materials find broader use.
Ads targeted to a person's location are an advertiser's dream. The reality is more complicated.
Using RNA instead of DNA could avoid the health risks--and the political pitfalls--of stem-cell treatments.