The Internet and social media have profoundly changed how brands are built, customers wooed, and products marketed.
Fake accounts can inflate follower counts, suppress political messages, and run stealthy social marketing.
Robert Cialdini, an expert in the science of persuasion, talks about its most modern methods.
Neuromarketing promises to measure what people feel when they see ads, but the science is unsettled.
Nir Eyal is showing software designers how to hook users in four easy steps. Welcome to the new era of habit-forming technology.
Persuasive technologies surround us, and they’re growing smarter. How do these technologies work? And why?
A simple way to pick up and place diamond nanosheets finally makes it possible to test this wonder material in a wide range of devices, say materials scientists.
A roundup of the most interesting stories from other sites, collected by the staff at MIT Technology Review.
After trying demos of Magic Leap and HoloLens, it’s clear that commercializing augmented reality technology will be difficult.
Another chance to catch the most interesting, and important, articles from the previous week on MIT Technology Review.