Lawyers are testing arguments and evidence online.
Inspired by trials that used text messages to change behaviors, a U.K. charity tested whether it could persuade HIV-positive people to attend their appointments.
The next generation of online recommendation engines is less obvious, but more pervasive.
Neuromarketing promises to measure what people feel when they see ads, but the science is unsettled.
An expert on elections explains that while campaigns have plenty of data on voters, using it to find the voters open to persuasion remains a tough task.
The Internet and social media have profoundly changed how brands are built, customers wooed, and products marketed.
Nir Eyal is showing software designers how to hook users in four easy steps. Welcome to the new era of habit-forming technology.
Fake accounts can inflate follower counts, suppress political messages, and run stealthy social marketing.
Robert Cialdini, an expert in the science of persuasion, talks about its most modern methods.
Persuasive technologies surround us, and they’re growing smarter. How do these technologies work? And why?