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Now Available: Innovators Under 35 2013 See The 2013 List »

Neil Young, 31

Entertainment

Electronic Arts

You pick up your phone and an unfamiliar computer-generated voice threatens you. Strangers send you cryptic faxes and chilling e-mails about government conspiracy. But it’s all part of the online game Majestic, created by Neil Young. After stints as a teenage programmer in the United Kingdom and, later, at Virgin Interactive in the United States, Young helped launch Redwood City, CA-based Electronic Arts’ landmark Ultima Online role-playing game in 1997. Believing the potential of Internet games wasn’t being fully explored, he then got restless. He wanted people to play games with media they used every day: the Web, e-mail, faxes, instant messages and phone calls. When Electronic Arts launched Majestic in July 2001, thousands of players paid $9.99 a month to take part. After September 11,Majestic shut down for a week and usage declined, forcing the company to wrap up the game in April 2002.Young is now developing an adaptation of The Lord of the Rings for the Xbox, the GameCube and other systems. Once again, he’s thinking outside the box: “It’s not a running, jumping, shooting game,” he warns.

2002 TR35 Winners

Andrew Barrows

Transportation

Elisabeth M. Belding-Royer

Telecommunications

Vincent Berger

Telecommunications

Eric Bonabeau

Software

Daniel Branagan

Materials

Arnaud Brignon

Hardware

Howie Choset

Hardware

Michelle Effros

Telecommunications

Alexander Fay

Transportation

Claire Gmachl

Telecommunications

Michael Hansen

Hardware

Tom Hyongsok Soh

Telecommunications

Matt Keyser

Energy

Kara Kockelman

Transportation

Paul Krajewski

Transportation

Der-Horng Lee

Transportation

Ihor Lys

Hardware

Larry Mianzo

Transportation

Chahab Nastar

Software

Bill Nguyen

Telecommunications

Rajesh Reddy

Telecommunications

Vincent Rijmen

Software

Jonathan Rosenberg

Telecommunications

Steven Shaw

Energy

Anna Stefanopoulou

Transportation

Lisa Su

Hardware

Vahid Tarokh

Telecommunications

Steve Tuecke

Software

Les Welch

Transportation

Sean Willems

Software

Neil Young

Entertainment

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