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Now Available: Innovators Under 35 2013 See The 2013 List »

Christina Jones, 29

pcOrder.com

In selecting the TR100, we looked for folks who keep innovating even after they’ve had one triumph. Christina Jones fits that description. She has already had one major success in Trilogy, the $100-million-a-year front office software company she founded in 1996 with fellow Stanford student Joseph Liemandt and three other young partners. But Trilogy seems to have been just a start.

Some of Trilogy’s software coordinates the configuration of multitudes of interchangeable parts in computing systems. Jones realized that PC makers and distributors could use this technology to facilitate sales of made-to-order Pcs--a booming business now dominated by Dell. Jones thought there was room for others in that market, however, particularly with Trilogy’s software as a way to improve efficiency. To start her new company, pcOrder.com, she sold her Trilogy stock back to Liemandt in exchange for access to technology and some financial support.

Dell’s growing market share means its competitors will be looking for an edge--creating a niche for pcOrder’s products. Indeed, Compaq, Hewlett-Packard and IBM have already licensed pcOrder software.

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