Select your localized edition:

Close ×

More Ways to Connect

Discover one of our 28 local entrepreneurial communities »

Be the first to know as we launch in new countries and markets around the globe.

Interested in bringing MIT Technology Review to your local market?

MIT Technology ReviewMIT Technology Review - logo

 

Now Available: Innovators Under 35 2013 See The 2013 List »

Courtesy of David Karp

David Karp, 24

A platform that keeps ­bloggers blogging

Tumblr

Maintaining a blog takes stamina: of the more than 100 million blogs surveyed by the search engine Technorati in 2008, fewer than 10 percent had been updated in the previous four months. David Karp thought that simplifying posting would stop users from falling away, so he created Tumblr, a streamlined blog platform. The result? Of the site's six and a half million registered users, 85 percent post more than 20 times a month on average.

Within a few minutes of signing up with Tumblr, users can submit their first post by browser, e-mail, IM, or even voice. And with large buttons dedicated to posting music, video, and photos, it encourages users to go beyond the blocks of text that are the mainstay of typical blogging and social websites. Social-networking features such as following, favoriting, reblogging, and syndication offer ways to give users the positive feedback that keeps them contributing.

Karp launched Tumblr in early 2007. Two weeks later, the site had 75,000 registered users. So far, it has taken in about $10 million in venture funding, but it doesn't need much. "It's the most capital-efficient company I'm familiar with," says Bijan Sabet of Spark Capital.

Lately, Tumblr has been adding 750,000 users a month, prompting Karp to try new ways to bring in revenue. He is charging for promotional spots that let users advertise their blogs and for premium page layouts to make blogs stand out. And if these strategies don't work? "I can always move back in with my parents," he says. --Ted Greenwald

2010 TR35 Winners

Danah Boyd (video)

Shaping the rules for social networks

Wesley Chan

Building new technology businesses

Nick Feamster

Watching the suspicious behavior of spam

David Karp

A platform that keeps ­bloggers blogging

David Kobia (video)

Software that helps populations cope with crises

Christopher Kruegel

Developing software that shuts down botnets

Kati London (video)

Teaching real-world skills through games

Avi Muchnick (video)

Cloud-based multimedia editing software

Advertisement

More Innovators Under 35: