Super Bowl, and Its Ads, Set a Tweet Record
The surging social-media response to TV promises to shape future programming and advertising trends.
By David Talbot
Company Profile:
Bluefin Labs
Why: It mines social-media sites to gauge the audience response to television shows and advertising.
Key innovation: Natural-language analysis of comments on social-media sites provides fine-grained information about audience size and sentiment.
Bluefin Labs Related Articles
Why Viewers Could Soon Control Super Bowl Ads
Tweets and other social media comments are about to drive real-time changes in programming.
By David Talbot
A Social-Media Decoder
New technology deciphers—
and empowers—the millions who
talk back to their televisions
through the Web.
By David Talbot
