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Company Profile:

Cotendo

Why: Web applications must get faster and feel much more responsive to users if cloud computing is to keep growing.

Key innovation: Its technology efficiently routes traffic across the Internet and makes websites faster.

Technology:

Cotendo's network helps websites deliver their content and applications over the Internet by the most efficient route possible, as well as software that accelerates the speed at which pages respond to users. The company's software also gives website operators the ability to monitor their traffic and respond to changing conditions in real time.

Market:

With many people now accessing websites and applications from multiple devices, there has been a strong growth in demand for services that let website operators better control the way their content is delivered, with analysts predicting the market for these services will reach $4.7 billion by 2015.

Strategy:

While other content delivery companies focus on bandwidth-intensive content like streaming video and audio, Cotendo has developed ways to speed the delivery of text-based content for dynamic, personalized activities like e-commerce and social networking. The company is also trying to rethink content delivery so it’s better able to respond to changes in demand. For instance, if a global company expects to see increased traffic from a particular country due to a new product launch, Cotendo can help it temporarily move its resources so its website won't be swamped.

Challenges and Next Steps:

Cotendo has worked with Google to integrate an open-source code optimization tools developed by the search giant that could make many websites load twice as fast.

Private Company: Cotendo

www.cotendo.com
Founders: Ronni Zehavi, Udi Trugman, David Drai
Funding Raised: $22 million
Key Investors: Sequoia Capital, Benchmark Capital, Tenaya Capital

Management:

Ronni Zehavi (CEO)

David Drai (CTO)

Udi Trugman (VP Research and Development)

Jag Setlur (CFO)

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