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Company Profile:

Zynga

Why: Social gaming has dramatically expanded the demographic appeal of computer games and created new business models for game companies.

Key innovation: Zynga has mastered the art of giving away games and then persuading players to make in-game purchases of virtual goods, sometimes adding up to many times the typical purchase price of a game.

Public Company: Zynga

www.zynga.com
Headquarters: San Francisco
Founded: 2007
Founders: Mark Pincus, Michael Luxton, Eric Schiermeyer
Market Capitalization: $8.6 billion

Management:

Mark Pincus (CEO)

Dave Wehner (CFO)

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